We all feel happy when we receive a gift with our purchase. Did you realise that this marketing tactic of offering your customers freebies can help grow your brand? Learn how gifts and freebies serve as a smart marketing tool.
Often, when we visit a new store or anytime a store is hosting an event, we receive a goodie bag filled with freebies branded with the store logo. Online brands too provide small items along with the order so that people learn about more products and get familiarised with their brand.
Let’s take a look at 9 ways wooden coasters with the brand logo, customised jigsaw puzzles, branded coffee mugs, and similar items serve as excellent promotional items:
1. Building Awareness Of Your Brand
Promotional items like branded totes, coasters, bookmarks, etc., that contain your brand logo serve as a constant reminder of your brand. Further, more people can see the brand logo on the product, which increases brand awareness.
2. Cost-Effective Marketing
Since freebies are printed in bulk, they often cost less even if they are custom-made. Further, brands can offset the cost of handing out a freebie with the profits, making it very cost-effective.
3. Fostering Customer Loyalty
Customers are often loyal to brands that offer gifts with purchases, since they feel appreciated. Thus, not only do they come back to the brand for the freebies, but also because they have a positive association with the brand.
4. Implementing Targeted Marketing Campaigns
Specific promotional items can be used to target specific brands. For instance, wooden coasters are a good freebie to hand out for homeowners, while customised jigsaw puzzles can be handed out as a gift with childcare items.
5. Building Positive Brand Association
Those who receive a useful freebie often build a healthy association with the brand. Thus, when they require similar products at a later date, they often go back to the brand that offered them a gift with their purchase.
6. Promoting Word-of-mouth Marketing
Those who receive branded freebies often talk about their gifts to friends and family. This helps promote the brand to a wider audience, improve its reputation, and increase its reach through word-of-mouth.
7. Offering Promotional Items During Events
If you enter a trade show, expo, or conference, you can give branded items like mugs, totes, and coasters as freebies to ensure brand recall among your target audience.
8. Ensuring Long-term Exposure to The Brand
Things such as customised jigsaw puzzles often become collectibles for your customers. Thus, they will use the product multiple times over the years.
9. Acquiring New Customers By Incentivising Them
Some customers will make a purchase from your brand to get their hands on a useful freebie, such as a wooden coaster. Thus, free promotional items serve as an incentive for customers when buying from your brand.
Wrapping Up: Brand Promotion With Freebies
Wooden coasters, customised jigsaw puzzles, custom-printed mugs and totes, and other similar items are an excellent way to promote your brand since they are useful products and help build a positive relationship with the customers.
Want to build your customer base? Offer custom-printed goodies today!
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